Program
For detailed program please write to june.liang@csgi.com
Overview
The vast majority of Asians now live in areas with mobile coverage, broadband access services, fuelling rapid growth in the region's digital economy. With sophisticated smartphones opening up opportunities to deliver a wider range of essential services, from education to m-payments to preventative healthcare, online, as well as driving demand for a host of digital entertainment services.
Asians' increasingly connected lifestyle is also strengthening the position of major web brands, such as Apple, Amazon, Facebook and Google, in the region, raising questions for local telcos about where to compete and where to co-operate with these global giants.
The future of the digital economy in Asia and elsewhere is likely to be shaped by several key technology trends, such as the emergence of HTML5, the rise of cloud services and the impact of the exponential growth in mobile data traffic on telcos' capacity-constrained networks. LTE and fibre will clearly be needed to meet the massive demand for connectivity, but telcos still have to figure out how to generate an attractive return on the capital required.
This Executive Brainstorm brings together specially-invited senior executives from across the TMT ecosystem to debate the future of Asia's digital economy.
Format
STL's 'Mindshare' interactive format, including cutting-edge new research, case studies, use cases and a showcase of innovators, structured small group discussion on round-tables, panel debates and instant voting using on-site collaborative technology. Each session comprise short stimulus presentations (new research, case studies or use cases), structured small group discussion on round-tables, panel debates and instant voting.
'Mindshare' Interactive Format
Unique interactive 'Mindshare' format ensures that New Digital Economics Executive Brainstorms are very different to normal conferences. It is a structured and facilitated process that combines short, specially briefed stimulus presentations with group interactivity, enabling large groups of people to participate in a genuine 'brainstorm'. More than 25% of the event time is spent in structured, interactive discussions and debates.
Mindshare enables event participants to clarify issues, solve problems and create new ideas together. The process focuses on generating practical industry next step actions to help accelerate new growth opportunities. As an output from the process each participant receives a post-event report containing more than 100 pages of verbatim market data, votes and analysis from the event. http://www.newdigitaleconomics.com/events/unique_format.php
Participants
Specially-invited senior execs from telco and mediaco's corporate strategy, marketing, network and technology functions; key vendors/partners.
Benefits
Learn about opportunities to use expanding telecoms coverage to build out the digital economy. Brainstorm strategies that accelerate new opportunities, new approaches and ideas on a broad range of business needs. Hear about strategic content that focus on accelerating revenue, strengthening customer relationships, exploiting emerging growth opportunities in telecoms, media, technology and entertainment.
Agenda at a Glance
Using telecoms to build a digital economy
| 1. | Telco 2.0 - Strategic opportunities and threats: The rise of the mobile Internet and the decline of voice and messaging; Telco 2.0 principles and business model innovation for rekindling growth; and best practice from around the world. |
| 2. | Mobile broadband economics: How telcos can build commercial models that will underpin the major investments needed to meet demand for mobile broadband. |
| 3. | Mobile payments 2.0.: The next generation of authentication and payment mechanisms and the value of transactional data. |
| 4. | Customer experience 2.0 - Engendering loyalty and upselling: Harnessing customer data and business intelligence tools to increase subscriber loyalty and sell more products, services and content, boosting ARPU. |
New opportunities in content, apps and online services
| 5. | What Apple, Google, Facebook & Amazon mean for telcos: How the net giants have created a very strong consumer following and the ramifications of their success for Asian telcos. |
| 6. | Mobile Apps versus the Web: Does the emergence of sophisticated new web standards, such as HTML5, mean the app store economy will be a short-lived phenomenon? |
| 7. | Digital entertainment 2.0: Marketing and selling digital content across multiple screens using cloud technologies and personal data. |
| 8. | Using telecoms to deliver essential services: How telecoms networks can be used to deliver healthcare, education, payments, weather warnings and other fundamental services. |
